In 2016, VICE met business partners in Atlanta who had a dream of getting into the legal weed business, but couldn’t see a way to take their illegal grow off the streets. Two years later, the entrepreneurs—Felix and Kingston—are now running Gas House, a successful legal weed company in Oakland whose products are sold in dispensaries across California. In an industry home to a small number of black business owners, Felix and Kingston have become pioneers inspiring others to leave the underground market behind.
VICE met up with the duo to learn more about how they market their products, and the legal requirements they had to meet to transition from the black market to an above-board operation. Then we talked with dispensary owners, locals, and cannabis entrepreneurs about the access and inclusion gaps in California’s legal weed industry—and what companies like Gas House are doing to close them.
Watch the Weediquette episode "Going Legit" on Hulu: https://vice.video/2MradCz
Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE
Check out our full video catalog: http://bit.ly/VICE-Videos
Videos, daily editorial and more: http://vice.com
More videos from the VICE network: https://www.fb.com/vicevideo
Click here to get the best of VICE daily: http://bit.ly/1SquZ6v
Like VICE on Facebook: http://fb.com/vice
Follow VICE on Twitter: http://twitter.com/vice
Follow us on Instagram: http://instagram.com/vice
Download VICE on iOS: http://apple.co/28Vgmqz
Download VICE on Android: http://bit.ly/28S8Et0